⚡ SPONSOR: Ace.me - Your new website, email address & cloud storage. Simple. Fast. Secure.
🚀 NEW: VouchView - Collect & showcase testimonials that convert for your business
Marketing Calculator Suite
Calculate your marketing metrics in real-time. Make data-driven decisions with our suite of 6 essential calculators built for modern marketers and founders.
Choose Your Calculator
Each calculator has its own dedicated page with detailed insights and benchmarks
CAC Calculator
Calculate customer acquisition cost
Measure how much you spend to acquire each customer with industry benchmarks
CLV Calculator
Customer lifetime value
Predict total revenue from a customer over their entire relationship
Conversion Rate Calculator
Landing page performance
Measure your conversion rate and compare to industry standards
Payback Period Calculator
CAC recovery time
Calculate how long it takes to recover customer acquisition costs
Marketing ROI Calculator
Return on investment
Measure the return on your marketing spend with accurate ROI calculations
Conversion Lift Calculator
Optimization impact
Calculate the revenue impact of conversion rate improvements
When to Use Each Calculator
CAC Calculator
Use before launching new marketing channels or when evaluating campaign efficiency. Essential for budget planning and channel optimization.
CLV Calculator
Use to determine how much you can afford to spend on acquisition. Critical for understanding unit economics and business sustainability.
Conversion Rate Calculator
Use to benchmark landing page performance. If below industry average, focus on conversion optimization before increasing traffic.
Payback Period Calculator
Use for cash flow planning. If payback exceeds 12 months, you may need more runway or need to improve unit economics.
Marketing ROI Calculator
Use to compare channel performance and justify marketing spend. Essential for budget allocation and proving marketing value.
Conversion Lift Calculator
Use to quantify A/B test results and optimization efforts. Shows exact revenue impact of conversion improvements.
Why Marketing Metrics Matter More Than Ever
In 2025, the average startup burns through $50,000 in marketing spend before finding product-market fit. Yet 73% of founders admit they don't track their core marketing metrics consistently. This isn't just a missed opportunity—it's a path to failure.
The Real Problem: Flying Blind
Most founders know they should track metrics. But between building product, managing teams, and talking to customers, marketing analytics falls to the bottom of the priority list. The result? You're making $10,000 decisions based on gut feeling instead of data.
The Solution: Dedicated Calculators for Each Metric
We've built individual calculators for each critical marketing metric. Why separate pages? Because each metric deserves focused attention with specific benchmarks, industry comparisons, and actionable insights.
Our Calculator Suite
- CAC Calculator: Prevents the #1 startup killer—spending more to acquire customers than they're worth
- CLV Calculator: Reveals your true customer value and guides acquisition budgets
- Conversion Rate Calculator: Shows where you stand vs. industry benchmarks
- Payback Period Calculator: Prevents cash flow crises by showing recovery time
- Marketing ROI Calculator: Cuts through vanity metrics to show real returns
- Conversion Lift Calculator: Quantifies the value of optimization efforts
Start Calculating Your Metrics
Choose the calculator that matches your current need. Each one is free, requires no signup, and provides instant results with industry benchmarks.